“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated,” a quote by Paul Rand that can relate to all designers when designing and reevaluating their work. Just like art, design has multiple meanings, but every designer strives for simplicity. Simplicity is also a lot harder to reach than expected, but the most important thing is what kind of impact and emotions it would bring to its audience. There is no specific way or process to produce the best design, but there are vital factors that designers here at K.R. Finance look for when designing.

Follow the Creative Brief

It’s essential to follow the creative brief when designing to ensure the purpose, goals, demographics, and other important information to ensure you are creating in the right direction. Deriving from the brief will endanger the project’s purpose and vision. In addition, it could cause complications in the relationship with the client, resulting in multiple revisions or possibly losing the client altogether. To keep the client happy, it’s best to follow the creative brief.


Having a balanced design helps designers have hierarchy in their layout. It doesn’t matter what alignment the design has; the key is always to keep the balance. Some tips and tricks that designers use are using grids, which help align content perfectly, and follow one alignment, whether flush left, right, or centered. Another essential factor in keeping the balance in a design is hierarchy. Hierarchy alone helps guide the viewer to look at specific information, images, and symbols in a particular order.

Good Typeface Choices

It’s crucial for designers to choose the most appropriate typefaces for a design because just like colors showcase a certain mood, typefaces can do the same. For example, You wouldn’t select yellow to demonstrate that you’re angry, just like you wouldn’t choose a brush typeface or ornament typeface for a sophisticated brand. Also, if the designer is going to choose more than one typeface, it’s crucial to choose typefaces that complement each other.


Another important thing for designers to check is to see if the text is legible on their design. For example, a business card is usually 3.5 x 2 inches, so 15 size text would be way too big to fit your information; depending on the typeface chosen, the best-sized text would be around 8. If the text isn’t legible or unnecessarily too big for its purpose, could throw off the design entirely. Something designers do is print out their design first and see if the text is too big or too small then changes can be made according to how it looks printed out.

Color Palette

Color palettes are a vital part of setting the right mood to its audience. Using the wrong color combinations can portray the wrong message, or even make the audience disinterested in your design. That’s why the designers choose color combinations that attract the audience and that set the right mood.

Space Used Correctly

Each project has a different size, so it’s beneficial for the designer to correctly use the amount of space. It’s never a good idea to cram text or imagery in a small space because it can disinterest the audience, and they’re not going to read it. Something beneficial to a design is negative space because it helps with hierarchy, and it gives the elements enough breathing room, making it easier for the audience to follow. Designers at K.R. Finance implement these factors in their designs to ensure that the client is satisfied with the work and ensure that it has a meaningful impact on its